LG has been quite successful lately with their Chocolate Black Label series. Now another avatar for the Black Label has arrived.

 LG Shine is yet another addition to the Black label series which gets release in Europe today. LG Shine is fully metal bodied slider with a 2.2" highly reflective full color screen, but its just a basic GSM with EDGE, GPRS, Bluetooth and USB connectivity. It has a inbuilt mp3 player, a 2MP camera and support for MicroSD memory card.Also has a blue lit keypad.

 LG have been a fav in Korea with the Shine, has sold around 189K units since November'06 launch. Seems like LG is nicely getting into the pie of the mobile phone market and with phones like the upcoming LG Prada, you bet they are!