Microsoft recently shipped its one millionth Zune MP3 player. This seems to be really cool as for now Zune has been nearly nine months in market. Microsoft had actually expected to acheive the 1millionth mark by June. But seems like Microsoft Zunes sales is really fired up, it turned out to reach the mark with a month to spare.

But when we compare the sales of Zune with Apple’s ipod, it really seems to lag behind. 100 million ipods have been shipped in six years of being in market. Microsoft is likely to add firmware updates to existing Zunes in order to further enhance their capabilities and performance.

But there are a wide range of competitors for the Zune. Apple’s ipod seems to be a big problem for Zune. And there are various new MP3 player that have entered in the market such as SanDisk’s Sansa Connect. The Sansa connect is capable of wireless downloading functionality.

You got to watch watch Zune, if you want to earn a good postion in market and and get better sales.